How did you attract/address your target audience?

My film uses roland barthes enigma code. Barthes narrative theory suggests that the audience are curious and ask questions such as "who is the murderer?". An egima code will make the audience question certain points of the film such as why are those people there?
Altough my film was uploaded on to youtube and my personal facebook wall post, no responses came back unfortunately. However Yasmin Belkhayat a student aged 16 said the following about my film " The switch of the two cameras are realistic. I like the font used and titles at the beginning, because it set the scene"

I was able to attract my audience with the eerie music used for a horrofic atmosphere when the stalker was present. Also my film uses four female characters, this may be another reason why the audience is interested in the film-they feel they can releate to the other character. The setting- a forest and camp shows a natural setting and the audience wants to know what is happening .  Below is the complete opening two minutes of the film whih demonstrates the effect the music has upon the audience and atmosphere created.